Stories | ForOne

Jan 11, 20231 min read

Business creation

Updated: Mar 26

The brief was simple. How can we expand Cervera into new areas and add new revenue streams to the business? Well, from a deck of ideas For One explored and developed a couple of business concepts. One was Cervera Vintage which we developed and launched in 2021.

The fun part is that Vintage not only added new revenue, it quickly became one the best performing traffic magnets for Cervera e-com as well as a great way to revitalise the brand.

ForOne came up with the idea, designed the brand and digital service, recruited people to develop and work in the business area and much more. We are proud of this little nugget case that truly shows that circularity can make commercial sense for a business. All in line with what drives For One as a company.

Deliverables

Talk on the town

“Cervera Vintage is a smart example of how a traditional retail chain combines e-commerce and store network to create a new circular business model.”

ehandelstrender.se, 2021

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For more information regarding this case please contact jakob@41all.com.

Jan 11, 20231 min read

Re-design

Updated: Mar 26

Swedish hunting and outdoor company Pinewood was doing well, but they had difficulties penetrating the outdoor category, especially in European markets. A For One team zoomed in on the case and realized that the main opportunity was to change how consumers perceived the brand - Pinewood was too much hardcore hunting. We needed to make the brand more relevant to outdoor resellers and consumers.

So with a few tweaks here and there we redesigned the Pinewood brand identity, rewrote the brand story and promise and sharpened the marketing approach to better suit the outdoor consumer market. Sometimes, solutions need not be so complex. Design is a powerful tool to change perceptions.

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pinewood.com

Deliverables

Contact

For more information regarding this case, please contact jakob@forone.se

Jan 11, 20231 min read

Brand ID

Updated: Mar 26

Intil is an intriguing and rapidly expanding start-up that we believe will gain substantial market shares in the years to come. Combining state-of-the-art, custom-built monitoring tech with masterclass level analytical skills, this is a company with a bright future. We hope the brand world designed by For One will do its part in giving Intil the brand edge they so deserve.