Gardeners dressed for success

In November 2021, Plantagen launched Gardener's Essentials - a completely new range of high quality, functional and great looking wearables for active days in a garden center. The initiative is a part of a larger ForOne conceptual project purposed to build the best possible garden center customer experience - and it all starts with the co-workers. Karin Hultgren, Concept Development Manager at Plantagen, says:

"We set out to make something completely different from what you normally see in a big retailer environment. Wearables that our co-workers actually love to wear and feel proud of everyday."

The Gardener's Essentials have been designed in Sweden and sourced from factories in Sweden and Portugal. It basically consists of high function Pants (with knee-pads), T-shirts, Aprons, Over shirt, Denim shirt, a Jacket and a Cap. Every piece has been carefully crafted from materials as natural as possible with special attention to details, durability, sustainability and function.

Dennis Lindgren, head of Apparel design in the ForOne case team says:

"I am proud of what we actually achieved together with the Plantagen concept team and our production partners. This collection of high quality and durable wearables not only looks great, but also works wonderfully in an everyday gardener's environment."

This project has been a great team effort from day one and a proof of concept in regards to seamless collaboration between multiple disciplines and parties. Special thanks to all of you out there who contributed!

For more information regarding this case or other ForOne related cases, please contact jakob@forone.se

Clever giftcards

In 2020, revitalised and highly successful retailer Cervera joined with For One in a business partnership, exploring opportunities to add new business and revenues. We ended up in innovating, developing and launching two innovative business areas in rapid succession: Cervera Vintage and Cervera Företag (B2B).

Following the immediate success, we saw an opportunity to add yet more potential revenue for Cervera Företag and came up with Cervera Giftshop, a corporate gifting concept that makes giving smooth while the receiving experience becomes more personal, fun and exclusive thanks to a curated selection of high-quality products from iconic brands. We put the concept on high-speed development and launched in October 2021.

Henrik Örnstedt, Business area director, Cervera Företag (at the time) says:

Customers love this. Its win-win for everyone involved and, best of all, its a clever repackaging of existing Cervera assets and skills making it a low cost, high return venture.

In close collaboration with the great people at Cervera, this solution was innovated and developed by a multidisciplinary case team from For One. One key member of the team, creative strategist Georg Sievert, reflects on the project:

"Imagine the feeling when a surfer catches the perfect wave. That's the Cervera Giftshop experience. In an ocean of potential gifts, we present the receiver with a curated selection of high-quality products from iconic brands. Gifts that he or she actually desires and the 'donate to charity' alternative guarantees that someone in need will benefit. Everybody wins."

If you are looking to show someone a little love or appreciation, look no further. You will find the perfect solution right here: cervera.se/foretag/gavokort/

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Special thanks to all of you out there who contributed to this successful project, one way or another. This was yet another great team effort, For One style :)

For more information regarding this case or other For One related cases, please contact our CEO Helene@41all.com or head of business development Jakob@41all.com.

Retailer of the year. Again.

With a new business and brand concept that started rolling out in 2019, Elon rapidly transformed into a major player in the Nordic market for home appliances. In November 2021, when this article is written, The Elon Group is still showing wonderful progress. Two years in a row Elon has been appointed “Retailer of the year” in Sweden.

Christian Dahlborg, CMO at Elon Group, summarizes:

"We have had a fantastic journey since reinventing Elon in 2019. The brand is stronger than ever and we are growing rapidly in all channels."

In 2018/2019, a multidisciplinary For One team worked side by side with the board of directors and management teams of Elon Group AB to reshape the strategies and concept.

Anders Björk, Creative Director at For One, recalls:

“We identified an opportunity for a more compassionate, humanistic and service-minded brand with a wider offering and customer reach.”

The list of initiatives and activities to transform the Elon business and brand is long. It included new business and brand strategy, assortment strategies, marketing strategy, e-com strategy, store concepts, brand identity, service development, internal alignment, and much much more.

Jakob Lindberg, team leader at For One, says:

"This was an epic team effort from everyone involved. I am so proud of what was achieved in record time and how well it has all worked out for Elon over the years!"

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Special thanks to all you wonderful people who contributed to this successful project, in one way or another!

For more information regarding this case or other For One related cases, please contact our CEO Helene@41all.com or head of business development Jakob@41all.com.