Business innovation

ForOne took on the challenge to help Elon transform its business concept and brand. It was high time. Competition in the market was fierce and getting sharper by the minute. So we set out to rethink the entire case: create a more attractive brand, open for category expansion and move into new geographical markets. And we must say, we are very proud of what we achieved together with the brilliant people at Elon.

“A very impressive strategy transformation and operational implementation achieved within a very tight timeframe that has opened up for huge business opportunities and increased brand attractiveness within existing and new markets and segments, resulting in added revenues, improved market share and increased profitability.” /Stefan Lebrot, CEO, Elon Group AB

In this case, we pretty much did it all

Business & market insights | Opportunity mapping | Market segmentation | Brand strategy | Brand world | Trade up strategy | CRM concept | Store concept | Store communications | Market communications | Portfolio strategy | and much much more...

Learn more, please contact jakob@forone.com

A do good experiment

Sometimes people get crazy ideas and we just love crazy, especially if it also contains an element of doing good. That's the Joppi® brand project in a nutshell. With some very interesting insights and hypotheses into what drives health and happiness, the Joppi® team of enthusiasts is experimenting with stuff that in one way or another inspires and empower people, especially younger generations, to be more physically and socially active in the real world.

Yes, it's a huge and sort of unfocused target, but that's just what makes it even more fun and challenging for us to fool around with. That nut to crack. So where this project will eventually take us, we have no idea, but it is a super interesting field to think about and experiment with and some day we just might have something really cool to show for that in one way or the other can have a positive impact. For now, though, we're just happy having some nice merchandise to enjoy, a registered brand and a brand symbol that people just seem to fall in love with.

That is a good start, wouldn't you say?

Learn more

If you're interested in learning more about Joppi®, contribute to our Joppi® adventure or other projects like it, please contact jakob@41all.com. Who knows what opportunities a meeting could bring?

Creative strategy

Mercedes Benz were getting ready to launch its answer to electrification - The EQ concept. The engineers had made wonders but there were some uncertainties on how to go to market. ForOne was one of three worldwide case teams commissioned to come up with a viable strategy.

We dug into everything - market and consumer insights, infrastructure readiness and what not. Bottom line, we ended up with two basic suggestions: (1) Don’t let this be about electric cars. Use the force already built into the brand. (2) Raise the price tag. Supply is scarce and pricing in this category is not comparable to regular combustion engine cars.

So what happened? Well, for one thing Mercedes picked up on our strategy and launched a global campaign with world-renowned artist The Weeknd on the theme “...What do you mean? I drive a Mercedes”. Secondly, they raised the price tag per car by 100.000 SEK and instantly sold out every car on the Swedish market, earning an extra truck load of cash. A pretty good result for a 3 month project, wouldn’t you say?

Testimonials

”For One played a very important part in shaping our EQ concept” Björn Hauber, CEO, Mercedes Benz Nordics

Deliverables

Insights | Opportunity mapping | Positioning | Brand strategy & concept | Pricing | Marketing strategy | Go to market roadmapping | and more.

For more information please contact: jakob@forone.com