Re-design

Swedish hunting and outdoor company Pinewood was doing well, but they had difficulties penetrating the outdoor category, especially in European markets. A For One team zoomed in on the case and realized that the main opportunity was to change how consumers perceived the brand - Pinewood was too much hardcore hunting. We needed to make the brand more relevant to outdoor resellers and consumers.

So with a few tweaks here and there we redesigned the Pinewood brand identity, rewrote the brand story and promise and sharpened the marketing approach to better suit the outdoor consumer market. Sometimes, solutions need not be so complex. Design is a powerful tool to change perceptions.

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pinewood.com

Deliverables

Insights | Opportunity mapping | Brand strategy & concept | Brand identity | Visual systems | Labelling | Storytelling | Brand guidelines

Contact

For more information regarding this case, please contact jakob@forone.se

Brand ID

Intil is an intriguing and rapidly expanding start-up that we believe will gain substantial market shares in the years to come. Combining state-of-the-art, custom-built monitoring tech with masterclass level analytical skills, this is a company with a bright future. We hope the brand world designed by For One will do its part in giving Intil the brand edge they so deserve.

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intilgroup.com

Deliverables

Brand strategy & concept | Brand identity | Storytelling | Service packaging | Strategic advisory | Marketing & sales strategy and more.

Contact

For more information regarding this case please contact henrik.ornstedt@41all.com

Sample of reference materials

Brand creation

Circleblocks® is a very exciting new Swedish start-up with an ambition to rethink and challenge the construction industry. The intital focus has been on creating a more sustainable, energy-effective, dynamic, flexible and comfortable living and working space module for temporary sites.

For One have chosen to invest in and actively support this venture. We believe there is much to be done in this sector and that innovations from Circleblocks® can contribute to positive and necessary changes in terms of sustainability, circularity and energy consumption.

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circleblocks.io

Deliverables

Insights | Opportunity mapping | Business concept & strategy | Positioning | Brand strategy & concept | Brand identity | Visual systems | Industrial design | Architecture | Construction | B2B sales strategy | Start-up advisory and more..

Contact

Interested in this case, please contact henrik.ohrnstedt@forone.se