Insights driven business development

Meet our duo of insight specialists, Anna and Lisa from VAKN. With a collective experience of over 40 years in insight-driven business development, they have served as trusted advisors to some of the largest consumer businesses in Sweden and the Nordics.

Anna and Lisa firmly believe in the power of market-driven business development as a catalyst for growth and profitability and help clients develop their business, brand, or communication through market insights. They map positions, identify target groups, evaluate potential, analyse movements, highlight opportunities and threats, and anticipate future movements.

They move freely between different research methods and data sources and spend a lot of their time generating critical business insights. But insights are never the end goal. The goal is to help clients choose the right path, to develop and to reach their full business potential.

Superpower

Team VAKN´s superpower is undoubtedly their ability to identify opportunities based on accurate analysis and insight.

Skills

| Insights & analysis | Segmentation | Customer Journey Mapping | Business development | Brand development | Communication development | Business advisors | Catalyst for market-driven business development | Growth |

Learn more

https://www.linkedin.com/company/vakn/

Contact

anna.widler@forone.se

lisa.henning@forone.se

Peter Hesslin - The e-com guru

“I have broad experience in leadership at many levels, everything from middle manager to CEO in global management groups in large corporations. During my years, I have learned to appreciate and value the various personalities in a team, how the right composition and dynamics and trust can create wonders”

Peter Hesslin has a track record of over 30 years in leadership, e-commerce, and e-commerce logistics, both in Sweden and internationally. One of Peter's key strengths lies in his profound understanding of the e-commerce industry and its evolving landscape. He recognizes the importance of constant development in technology and knowledge transfer and has a passion for sustainability. At every level of his work, he incorporates the sustainability dimension, driven by the idea of steering the e-commerce industry's journey in the right direction. This holistic approach allows him to address issues from a 360 perspective, encompassing various aspects such as customer experience, e-commerce requirements, digital interfaces, and logistics solutions.

Whether it's optimizing logistics for reduced carbon footprint or enhancing the customer journey through cutting-edge digital interfaces, Peter's dedication to creating positive change in the e-commerce landscape will for sure pave the way for a brighter and more sustainable future.

Superpower:

Peters superpower is his forte in crafting management teams that thrive with success, prioritise well-being, and maintain long-term sustainability.

Skills

| Leadership | Management | Sustainability work | E-commerce strategy | Logistics | Consumer experience | Retail |

Learn more

https://www.linkedin.com/in/peter-s-w-hesslin-7978701/

Contact

peter.hesslin@41all.com

Lisa Hammarstrand - The cool doer

Meet the amazing Account Manager, Lisa! A superpower in managing projects, with an accurate attention to detail, ability to lead creative teams with a firm hand, and keen eye for identifying areas that need improvement - well, she´s it all in one package!

Passionate about tech and creativity, she's always curious about the journey of discovering, learning and finding ways to bridge various disciplines in cross functional teams.

With Lisa leading your projects you can rest assured that your project is in good hands, she's always one step ahead, anticipating challenges and finding creative solutions to keep the projects on track.

Can it get any better you might think? Yes, it can!

Lisa is also a humble, fun and inspiring person and; a ski enthusiast enjoying the winter season outdoors. Well, that´s a combo!

Superpower

Lisa is not only a passionate skier but a wizard when it comes to making things happen and a natural ability to take a project from start to finish.

Main skills

Account management | Client management | Production management | Supporting creatives and creative processes | Solid delivery of communication initiatives |

Learn more

https://www.linkedin.com/in/lisahammarstrand/

Contact

lisa.hammarstrand@41all.com